Campaign Extensions for Puig

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Campaign Extensions for Puig

Overview

About the Project

Challenge

Result

Key Facts

My Role Project Lead and
UX Designer
The Team 1x CFO
2x Project Managers
4x UX Designers
2x UI Designers
Duration Three Week Sprints
UX– Two weeks
UI– One week
Industry Saas
Daas
FinTech
Outcome 30% more users comparing the same period before re-design
Contribution Project Management
Concept Ideation
Prototyping
Production 300 screens
20 videos
400 Social Media Assets
Tools Used Figma, Claude Code, Adobe Illustrator
Budget $2.5M
Year 2022–2023

Things that shaped me

Here place the testimonial from a client that is going to confirm the credibility of a creative that was in charge for this project.

Process

Describe the process of your methodology for this specific case study, tell why was this important and steps that you apply for the success

  1. Specify

    Feature Prioritization
    App Functionality

  2. Specify

    Feature Prioritization
    App Functionality

  3. Bring To Life

    Prototype Design

  4. Pivot

    Based on the ICP Usage
    comments– we adjusted the UX Flow

  5. Verify

    Prototype Testing
    User Testing

  6. Emphasize

    Background Research
    Founder/Users Interviews
    Online Surveys
    Competitor Analysis

  7. Ideate

    Lo-Fi Sketches
    Hi-Fi Layouts

  8. Emphasize

    Background Research
    Founder/Users Interviews
    Online Surveys
    Competitor Analysis

  9. Verify

    Prototype Testing
    User Testing

  10. Emphasize

    Background Research
    Founder/Users Interviews
    Online Surveys
    Competitor Analysis

Project Goals

  1. 1 Create an outstanding visual presentation
  2. 2 Earn credibility
  3. 3 Introduce the basic app flow
  4. 4 Differentiate the experience from its competitors through innovation
  5. 5 Introduce the basic app flow
  6. 6 Differentiate the experience from its competitors through innovation

Things that shaped me

Here place the testimonial from a client that is going to confirm the credibility of a creative that was in charge for this project.

Things that shaped me

Here place the testimonial from a client that is going to confirm the credibility of a creative that was in charge for this project.

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